ZL Starr Group was founded by Zachary Starr. Starr has been in the startup environment for a few years and has went through (and is still going through) the startup process, including fundraising. Zach prioritizes a focus on commercialization, profitability, and execution. He has seen too many startups get caught up in competitions and aesthetics when, in reality, these companies need to stretch each dollar (or pound) as far as they can to execute.